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Privacy Policy

Effective date: 25 May 2026 · Last updated: 25 May 2026

1. Who we are

search-ai.com.au is an Australian-operated GEO (Generative Engine Optimisation) platform that helps Shopify merchants improve how their products appear in AI-powered search recommendations.

Contact: me@search-ai.com.au

2. Information we collect

2a. Information you provide

  • Your email address when you request a full GEO audit report or create an account
  • Your Shopify store URL when you run a GEO check
  • Payment information (processed by Stripe — we never store card details)
  • Any communications you send us

2b. Information collected automatically

  • Your store's publicly accessible pages (homepage, product pages, robots.txt, sitemap) when you initiate a GEO check — we only read what any web browser can access
  • Basic usage data (pages visited, features used) via privacy-respecting analytics
  • IP address and browser type for security and abuse prevention

2c. Shopify data (when you connect your store)

When you connect your Shopify store via OAuth, we access:

  • Product titles, descriptions, images, and metadata
  • Product variants, pricing, and inventory status
  • Store name, domain, and basic shop information

We access only the scopes required for the service. We do not access customer personal data, order information, or payment details from your Shopify store.

3. How we use your information

  • To perform the GEO audit and return your score and recommendations
  • To optimise your Shopify product catalogue (only with your explicit approval before any changes are made)
  • To send your GEO audit report by email (if you provide your email)
  • To send transactional emails (receipts, audit completion notifications)
  • To improve the accuracy of our GEO scoring algorithms
  • To communicate product updates and relevant information (you can unsubscribe at any time)
  • To detect and prevent fraudulent or abusive use of the service

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Legal basis for processing (Australian Privacy Act 1988)

We collect and process personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). Our lawful bases are:

  • Consent — when you submit your store URL, request a report, or connect your Shopify store
  • Contract performance — to deliver the service you have subscribed to
  • Legitimate interests — to improve our product, prevent abuse, and communicate about the service

5. Data storage and security

  • Data is stored in Supabase (hosted on AWS ap-southeast-2, Sydney region)
  • Shopify access tokens are encrypted at rest
  • All data is transmitted over HTTPS/TLS
  • We apply the principle of least privilege — each component only accesses the data it needs
  • No product data is shared with Anthropic or any third-party AI provider beyond what is necessary to perform your requested analysis

While we take reasonable steps to protect your information, no system is 100% secure. If you believe your data has been compromised, contact us immediately.

6. Third-party services

We use the following third-party services to operate search-ai:

ServicePurposePrivacy policy
SupabaseDatabase and authenticationsupabase.com/privacy
Anthropic (Claude)AI analysis of product dataanthropic.com/privacy
StripePayment processingstripe.com/privacy
VercelHosting and edge functionsvercel.com/legal/privacy-policy
ShopifyStore data access (OAuth)shopify.com/legal/privacy
ResendTransactional emailresend.com/privacy

7. Data retention

  • GEO audit results are retained for 12 months to enable trend tracking and re-scanning
  • If you disconnect your Shopify store, your access token is deleted immediately
  • If you close your account, all personal data is deleted within 30 days (audit history may be retained in anonymised, aggregated form for benchmarking)
  • Email addresses are retained until you unsubscribe or request deletion

8. Your rights

Under the Australian Privacy Act, you have the right to:

  • Access — request a copy of the personal information we hold about you
  • Correction — request correction of inaccurate or outdated information
  • Deletion — request deletion of your personal data (subject to legal retention requirements)
  • Opt out — unsubscribe from marketing communications at any time
  • Complaint — lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you believe we have mishandled your information

To exercise any of these rights, email us at me@search-ai.com.au. We will respond within 30 days.

9. Cookies

We use essential session cookies to keep you logged in. We do not use tracking cookies, advertising cookies, or third-party analytics cookies. No cookie consent banner is required for essential cookies under Australian law.

10. Children

search-ai is a business-to-business service intended for adults operating Shopify stores. We do not knowingly collect data from anyone under 18. If you believe a minor has submitted information, contact us and we will delete it promptly.

11. Changes to this policy

We may update this policy as the product evolves. We will notify active users by email of material changes. The effective date at the top of this page will always reflect the most recent revision. Continued use of the service after changes constitutes acceptance.

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